KIWAYA is a specialized ukulele company. President Kyoko Hara insists, "KIWAYA has a unique place in the history of Japanese ukulele and has fostered the Japanese ukulele culture. We've made good quality and good sounding ukuleles in Japan.
  KIWAYA propose to the people who love ukulele all over the world, "Offering Happiness through the Ukulele"."
  President aim to popularize ukuleles made in Japan in the global ukulele market.

KIWAYA's dream is not to be "Famous" but rather to "Offer Happiness through the ukulele all over the world".
And now, since the 3/11 Earthquake (Tohoku Earthquake on 11 March 2011), KIWAYA has been working on the services enthusiastically to offer opportunities to people in Tohoku region struck by the Earthquake and Tsunami.